BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -Definition: Introduction stage is the first stage in the product life cycle. The highlighting factor of this stage is that the product is new in the market, sales are slow and to push it higher the company has to incur heavy expenditure on advertisement to make it appealing to customers.

Detailed explanation-2: -This is the first stage of the product life cycle, starting with product ideation and continuing until the product is introduced in the market. In this stage, brands conduct marketing and promotional activities, adapt product life strategies, etc., to ensure the product reaches its target audience.

Detailed explanation-3: -Introduction – This is the first stage of the product life cycle. Once a product is developed, the first step is its introduction into the market. During this stage, the product is released into the market for the very first time.

Detailed explanation-4: -Introduction Stage: In the first stage, the product is introduced in the market and its acceptance is obtained. As the product is not known to all consumers and they take time to shift from the existing products, sales volume and profit margins are low.