BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

MARKETING MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
The purpose of this marketing function is to set an financial charge for a product that will maximize profit
A
Channel Management
B
Product Service Management
C
Marketing Planning
D
Marketing Information Management (MIM)
E
Pricing
Explanation: 

Detailed explanation-1: -It serves as the face of your company, coordinating and producing all materials representing the business. It is the Marketing Department’s job to reach out to prospects, customers, investors and/or the community, while creating an overarching image that represents your company in a positive light.

Detailed explanation-2: -Pricing: It can be regarded as one of the most important parts of marketing function. It is the price of a product that determines whether it will be successful or a failure. Some other factors are market demand, competition, price of competitors.

Detailed explanation-3: -The four Ps of marketing-product, price, place, promotion-are often referred to as the marketing mix.

Detailed explanation-4: -Pricing of the product is something different from its price. In simple words, pricing is the art of translating into quantitative terms the value of a product to customers at a point of time. Someone has opined that, “The key to pricing is to build value into the product and price it accordingly.”

There is 1 question to complete.