BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Width of product mix
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Length of product mix
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Depth of product mix
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Consistency of product mix
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Detailed explanation-1: -A product mix is the total number of product lines and individual products or services offered by a company. Additionally referred to as product assortment or product portfolio. Product mixes vary from company to company. Some have multiple product lines with lots of products in each line.
Detailed explanation-2: -Dimensions of a Product Mix Width, also known as breadth, refers to the number of product lines offered by a company.
Detailed explanation-3: -The length of the product mix refers to the total number of items in its product mix. hand soaps, six shampoos, & four dish washing detergents. are in end-use, production requirements, distribution channels or in some other way. functions for buyers.
Detailed explanation-4: -A product line is a singular line of similar products that are sold within a company. A product mix is the combination of all product lines sold by the business. Some companies may have multiple product lines contributing to a large product mix.
Detailed explanation-5: -Product mix consistency refers to how closely products are linked to each other. Less the variation among products, more the consistency. For example, a company dealing in just dairy products has more consistency than a company dealing in all types of electronics.