BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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The University of Arkansas provides t-shirt manufacturers with the legal authorization to allowthat manufacturer to use the University's brand, brand mark, and trade character for a fee. Thisis an example of:
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co-branding
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brand licensing
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mixed branding
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industrial branding
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Explanation:
Detailed explanation-1: -Multibranding. Multibranding involves giving each product a distinct name. It is a useful strategy when each brand is intended for a different market segment as it helps to distinguish different products.
Detailed explanation-2: -From a consumer’s point of view, a major benefit of branding (i.e. the fact that products carry identifiable brands) is that it increases price competition for products.
Detailed explanation-3: -Brand Ownership The legal owner of a brand is generally the individual or entity in whose name the legal registration has been filed. Operationally speaking, brand ownership should be the responsibility of an organization’s management and employees.
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