BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -Evaluating Market Segments: When evaluating different market segments, a firm must look at three factors: segment size and growth, segment structural attractiveness, and company objectives and resources.

Detailed explanation-2: -The three main types of market segmentation are demographic, psychographic, and behavioral. Demographic segmentation divides people based on their age, income, education level, and occupation.

Detailed explanation-3: -The three-step funnel consists of market segmentation, market targeting, and product positioning. Within your research-based market segmentation phase, you are aiming to identify a basis for the segmentation of your target customers, and determine important characteristics to differentiate each market segment.

Detailed explanation-4: -Demographic, psychographic, geographic, and behavioral are the four pillars of market segmentation, but consider using these four extra types to enhance your marketing efforts.