BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -There are four main types of brand positioning errors; over positioning, under positioning, confused positioning, and double positioning.

Detailed explanation-2: -For example, buyers think that Apple only comes out with expensive products where Apple has a range of products at different prices. Confused Positioning: It is often observed that a brand will created too many associations with the product or will reposition the brand very frequently.

Detailed explanation-3: -UNDER POSITIONING: Here the customer’s have a blurred and unclear idea of the brand. OVER POSITIONING: Here the customer’s have too limited awareness of the brand. CONFUSED POSITIONING: Here the customer’s have confused opinion of the brand. DOUBLE POSITIONING: Here the customer’s do not accept the claims of the brand.

Detailed explanation-4: -Under positioning-This is a scenario in which the customer’s have a blurred and unclear idea of the brand. Over positioning-This is a scenario in which the customers have too limited a awareness of the brand. Confused positioning-This is a scenario in which the customers have a confused opinion of the brand.

Detailed explanation-5: -There are four main types of positioning strategies: competitive positioning, product positioning, situational positioning, and perceptual positioning.