BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -This phenomenon is called reciprocity-exactly what happens when your business offers free samples to customers. In exchange for receiving something from you, they feel compelled to do something “nice” in return, like purchasing a product as a thank you for the opportunity to try a sample.

Detailed explanation-2: -Product sampling is when companies provide consumers and potential customers in their target audience with a free sample of their product. It’s a great way to let customers “try before they buy, ” building trust and increasing the likelihood that they’ll choose to make a full purchase in the future.

Detailed explanation-3: -Product Sampling Marketing is when companies spread the word about their product by letting consumers try it before buying it. With product sampling, you give free samples of your new products to your targeted audience to gain traffic and brand awareness.

Detailed explanation-4: -Dry sampling offers the customer to try the product at home whereas wet sampling allows a consumer to try the product and give instant reviews. Wet sampling is the most popular form of product sampling for brands.