BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Promotion
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Product Service Management
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Marketing Planning
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Selling
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Channel Management
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Detailed explanation-1: -Marketing communications helps define an organisation’s relationships with customers not only by the kind of messages exchanged, but also by the choice of media and occasion to suit their customers’ preferences.
Detailed explanation-2: -Direct marketing is a type of marketing that involves communicating directly with customers and potential customers in order to promote products and services.
Detailed explanation-3: -Summary: Marketing communication (MarCom) refers to the messages/media you deploy to communicate with your market and it has two objectives: building product demand/preference and shortening the sales cycle.
Detailed explanation-4: -What Is a Customer? A customer is an individual or business that purchases another company’s goods or services. Customers are important because they drive revenues; without them, businesses cannot continue to exist.