BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -Definition: Perceived value pricing is that value which customers are willing to pay for a particular product or service based on their perception about the product.

Detailed explanation-2: -What is Customer Perceived Value? Customer perceived value is defined as what your customers believe that they stand to gain or benefit from purchasing from your brand compared to the price they pay. CPV is all about what shoppers think your offerings are worth.

Detailed explanation-3: -Value-based pricing is a strategy of setting prices primarily based on a consumer’s perceived value of a product or service. Value-based pricing is customer-focused, meaning companies base their pricing on how much the customer believes a product is worth.

Detailed explanation-4: -Functional Value This refers to the utility of your solution based on the solutions it provides to the customer. Functional value marketing strategies can be built on the utilitarian or physical performance of your products and services.