BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Product
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Price
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Advertising
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Place
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Detailed explanation-1: -Target market is not an element of the marketing mix. A target market refers to a group of potential customers to whom a company wants to sell its products and services.
Detailed explanation-2: -Advertising is a specific marketing communication activity that falls under the “promotion” element of the classic marketing mix–also known as the Four Ps of product, price, place and promotion.
Detailed explanation-3: -Thus, Personal is not a feature of the advertising.
Detailed explanation-4: -What are the 4Ps of marketing? (Marketing mix explained) The four Ps are product, price, place, and promotion. They are an example of a “marketing mix, ” or the combined tools and methodologies used by marketers to achieve their marketing objectives.