BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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relationship marketing
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customer satisfaction
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customer relationship management
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customer service management
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Detailed explanation-1: -Customer relationship management (CRM) is not just the application of technology, but is a strategy to learn more about customers’ needs and behaviours in order to develop stronger relationships with them.
Detailed explanation-2: -What is a CRM strategy? A Customer Relationship Management strategy is a plan to grow sales and improve customer service through a combination of processes, actions, and technology. It typically involves the sales, marketing, and customer support functions of a business.
Detailed explanation-3: -Some buyers and sellers are more interested in building strong relationships with one another than others. The four types of relationships between buyers and sellers are transactional, functional, affiliative, and strategic.