BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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to identify trends and patterns in people’s statements
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to support qualitative data
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to quantify the data in charts and graphs
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to gather in-depth information from consumers
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Detailed explanation-1: -Qualitative research aims to get a better understanding through first hand experience, truthful reporting, and quotations of actual conversations.
Detailed explanation-2: -Qualitative research is used to gain insights into people’s feelings and thoughts, which may provide the basis for a future stand-alone qualitative study or may help researchers to map out survey instruments for use in a quantitative study.
Detailed explanation-3: -In summary, this editorial has addressed 3 components of conducting qualitative research: selecting participants, performing data analysis, and assuring research rigor and quality.
Detailed explanation-4: -There are a few common methods by which you can collect qualitative data: Interviews. Case studies. Secondary research (record keeping)