BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -Trade characters are also known as advertising mascots. This could be either a good or a service with monetary value that satisfies customer’s needs and wants. The Federal Trade Commission regulates the use of the term “new” and has established a time limit for the use of the word “new.” How long is that time limit?

Detailed explanation-2: -A trade character is a fictional, animate. being or animated object that has been created for the promotion of a. product, service, or idea.

Detailed explanation-3: -A mascot is a character that represents the symbolic values of a brand. It represents a figure that is created to engage the audience’s attention by giving them something to relate to. Now, a viewer might find it hard to relate to the abstract idea of your product, such as a type of chocolate cereal.

Detailed explanation-4: -A trade character is a representation of a person, animal, or other being that is personified and used to identify a company, brand, or product. Examples of trade characters include Kellogg’s Tony the Tiger, Planters’ Mr. Peanut, the Geico gecko, General Mills’ Betty Crocker, and the Keebler elves.

Detailed explanation-5: -The Michelin Man from Michelin, Tony the Tiger from Kellogg’s cereal, the Clown from McDonald’s, and more recently the Panda from the 2022 Olympics are just a few of the recognizable mascots of famous brands.