BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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True
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False
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Detailed explanation-1: -Above the line marketing includes mass marketing strategies which are largely untargeted and are focused on building the brand. By ‘untargeted’ we mean that the communication isn’t directed towards a specific group. The mediums convey the message to everyone who has access to them.
Detailed explanation-2: -Repeat sales are an example of brand loyalty. If a customer is happy with a particular brand of shampoo, for example, they may purchase the same product-or another related product of the same brand-when it’s time to replace it. A repeat sale may also be called a “replacement sale” or “repurchase."
Detailed explanation-3: -“Borrowed Equity” –Where a sponsor utilizes the appeal and draw of an existing event to develop an image for its products or services with the audience. 17 The “Fan” The Fan typically attends the Event as a source of entertainment.