BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Depth
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Width
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Detailed explanation-1: -Product depth can include details like a product’s size, flavor, useful life and more. For example, if a company has a product line of potato chips that includes five flavors and three bag sizes, the product depth for the line is 15.
Detailed explanation-2: -A company has a multi-brand strategy when its portfolio of products has distinct brands or names. For example, Nestle has a multi-brand strategy with over 2000 brands including KitKat and Nespresso.
Detailed explanation-3: -Depth of a product mix pertains to the total number of variations for each product. Variations can include size, flavor and any other distinguishing characteristic. For example, if your company sells three sizes and two flavors of toothpaste, that particular line of toothpaste has a depth of six.
Detailed explanation-4: -The depth of the product line includes the number of different products offered within the product line such as many different types of basketball sneakers for Nike. The breadth of the product line refers to the different categories of products in which the brand or company offers products.