BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
|
|
Production concept
|
|
|
Product concept
|
|
|
Selling concept
|
|
|
Marketing concept
|
Detailed explanation-1: -Selling Concept Here the concept shifts from production of the product to simply selling the product. Even if the goods meet the price and quality requirements of the consumer, the sale is not guaranteed.
Detailed explanation-2: -Product Concept is a marketing philosophy which assumes that customers admire quality-rich products, with advanced features. Production Concept is an approach which believes that customers are willing to buy the products which are easily available at low prices.
Detailed explanation-3: -The production concept is all about the mass production of products with the goal of making them inexpensive and available to consumers, while the product philosophy focuses on the quality of the products.
Detailed explanation-4: -Companies adopt one of four philosophies when deciding on how to create an organizational marketing process. The four philosophies are production, sales, marketing and societal marketing orientations.