BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
|
|
the product being sold is an impulse item
|
|
|
there is high brand loyalty for the product
|
|
|
the product is a high involvement purchase
|
|
|
consumers choose the brand before they go to the store
|
Detailed explanation-1: -A push promotional strategy is a marketing strategy that sees companies take its products to its consumers. The goal of this strategy is to get the product directly in front of the customers, in the form of trade shows and point of sale displays.
Detailed explanation-2: -One of the main objectives of push marketing is to reduce to as small as possible the amount of time that elapses between the customer seeing a product and making a purchase decision to buy the product. Push marketing strategies are commonly used to gain and increase product exposure.
Detailed explanation-3: -Push marketing focuses on taking the product to the customer, and putting the product in front of the customer at the point of purchase. This type of marketing strategy hopes to minimize the amount of time between a customer discovering a product and buying that product.
Detailed explanation-4: -Examples. A push strategy tries to sell directly to the consumer, bypassing other distribution channels. An example of this would be selling insurance or holidays directly. With this type of strategy, consumer promotions and advertising are the most likely promotional tools.