BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

MARKETING MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
What is an example of primary research?
A
Magazine
B
Newspaper
C
Observation
D
Government statistics
Explanation: 

Detailed explanation-1: -Here are other ways observation might be used: One might observe a group or organization, exploring how business is conducted or how people in the group communicate. One might observe artwork or other man-made or natural objects in order to interpret that artwork.

Detailed explanation-2: -Observations: In this primary research method, there is no direct interaction between researcher and person/consumer being observed. Researcher observes the reactions of a subject and makes notes.

Detailed explanation-3: -Examples of primary sources: Autobiographies and memoirs. Diaries, personal letters, and correspondence. Interviews, surveys, and fieldwork.

Detailed explanation-4: -Examples of primary research data are student thesis, market research and first-person accounts of trauma survivors while examples of secondary research data include newspapers, books, academic journals and magazines.

Detailed explanation-5: -Types of primary research The most common primary market research methods are interviews, surveys, focus groups and observations.

There is 1 question to complete.