BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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The four basic marketing strategies, called the four Ps:product, place, price, and promotion
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the process of planning, pricing, promoting, selling, and distributing products to satisfy customers’ needs and wants
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Detailed explanation-1: -The American Marketing Association (AMA) defines marketing as “the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives."
Detailed explanation-2: -Marketing is about planning and executing the development, pricing, distribution and promotion of products and services to satisfy the needs of your customers. The main role of marketing is to deliver customer value to attracting new customers and keeping existing ones.
Detailed explanation-3: -Marketing involves the satisfying customers’ needs and wants. Marketing has a value creation and delivery sequence that consists of three parts. That is choosing the value, providing the value, and communicating the value.
Detailed explanation-4: -Marketing is defined as both “the process or technique of promoting, selling, and distributing a product or service, ” and “an aggregate of functions involved in moving goods from producer to consumer."
Detailed explanation-5: -Marketing is the process of developing, pricing, distributing and promoting the goods or services that satisfy such needs.