BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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It helps inform customers
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It helps customers make a decision about a purchase
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It gets the product to the consumer at the right time and place.
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It helps the company make good marketing decisions
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Detailed explanation-1: -The key role that distribution plays is satisfying a firm’s customer and achieving a profit for the firm. From a distribution perspective, customer satisfaction involves maximizing time and place value to: the organization’s suppliers, intermediate customers, and final customers.
Detailed explanation-2: -Adopting a distribution management strategy is important for a company’s financial success and corporate longevity. Distribution management helps keep things organized and keeps customers satisfied.
Detailed explanation-3: -Proper distribution of necessary goods and services to the consumers easily at right time does not only satisfy them but also brings change in their living standard. Distribution brings improvement in living standard of consumers through generation of employment, increase in income and transfer of ownership.
Detailed explanation-4: -Some of the factors to consider while selecting a channel of distribution are: (1) The Nature of the Product (2) The Nature of the market (3) The Nature of Middlemen (4) The nature and size of the manufacturing unit (5) Government Regulations and Policies and (6) Competition.