BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Demographics
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Psychographics
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Geographics
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Product Benefits
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Detailed explanation-1: -Demographic segmentation refers to segmenting an audience according to demographic factors like age, race, gender, family size, income, or education. Psychographic segmentation is a method used to segment customers by their personality traits, attitudes, interests, values, and other lifestyle factors.
Detailed explanation-2: -Psychographic segmentation provides valuable insights into consumer motivations. It gives us a peek at the needs, wants and values of users. With this information, marketers can better communicate with their target audience.
Detailed explanation-3: -The marketing mix, also known as the four P’s of marketing, refers to the four key elements of a marketing strategy: product, price, place and promotion.