BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Detailed explanation-1: -A distribution channel is a network of firms that are interconnected in their quest to provide sellers a means of infusing the market place with their goods and buyers a mean of purchasing those goods, doing all as efficiently and profitably as possible (Iacobucci 2013).
Detailed explanation-2: -Which of the following is TRUE regarding new types of channel organizations? They provide stronger leadership and improved performance.
Detailed explanation-3: -Logistics is coordinating the flow of goods, services, and information among members of the supply chain.
Detailed explanation-4: -How do channel members add value? The use of intermediaries results from their greater efficiency in making goods available to target markets.