BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

MARKETING MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Which concept of marketing emphasis on availability and affordability of the product-
A
selling
B
production
C
product
D
marketing
Explanation: 

Detailed explanation-1: -It holds that consumers will prefer products that are widely available and inexpensive. Managers focusing on this concept concentrate on achieving high production efficiency, low costs, and mass distribution.

Detailed explanation-2: -Production Concept It is a given that consumers want the best products that are easily available and also affordable.

Detailed explanation-3: -Types of Marketing Concepts The five marketing concepts are production, product, selling, marketing, and societal.

Detailed explanation-4: -A product concept is a description of a product or service, at an early stage in the product lifecycle. It is generated before any detailed design work is undertaken and takes into consideration market analysis, customer experience, product features, product cost, strategic fit, and product architecture.

There is 1 question to complete.