BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -Which function of marketing-information management system involves collecting facts and figures from internal and external sources on an ongoing basis? trade journals. Which of the following statements regarding marketing research is true: Marketing research is a component of marketing-information management.

Detailed explanation-2: -Marketing information management focuses on 3 main areas: internal data, competitive intelligence, and marketing research. By using marketing information management, you can combine the information from all 3 of these areas. This allows you to sort and categorize your data in a way that everyone can understand.

Detailed explanation-3: -In a marketing information system, data from internal sources include: the number of visitors to a website, which ads customers are clicking on, sales trends and metrics, cash flow reports, email open rates, and contact information customers provide during the purchase process.

Detailed explanation-4: -A marketing information system, or an MIS, is a system for gathering, storing, analyzing and distributing valuable marketing data to help marketers make better decisions. The input of a marketing information system focuses on collecting relevant internal and external data to analyze and interpret.