BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

MARKETING MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Which market segmentation method is selected when classifications of age, gender, income, or family size is utilized.
A
Behaviorist
B
Psychographic
C
Demographic
D
Geographic
Explanation: 

Detailed explanation-1: -Demographic segmentation is a precise form of audience identification based on data points like age, gender, marital status, family size, income, education, race, occupation, nationality, and/or religion. It’s among the four main types of marketing segmentation, and perhaps the most commonly used method.

Detailed explanation-2: -Demographic segmentation allows businesses to separate their target market into specific groups based on demographic variables such as gender, age, family size and life-cycle stage. Age is a particularly common form of demographic segmentation particularly as consumer needs evolve with age.

Detailed explanation-3: -Demographic Segmentation It involves breaking the market into customer demographics as age, income, gender, race, education, or occupation.

Detailed explanation-4: -Demographic segmentation is defined as a market segmentation method based on variables such as age, gender, income, etc. This segmentation helps organizations understand consumer behavior accurately that in turn, helps them perform better.

Detailed explanation-5: -Demographic Segmentation: A Customer’s Profile Examples of demographic segmentation include age, income, family size, education, or gender. Dive into these segments to cut down on time and resources to understand your target audience.

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