BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Which marketing philosophy gives more importance to consumer welfare instead of consumer satisfaction?
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selling
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product
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societal
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marketing
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Explanation:
Detailed explanation-1: -Societal marketing concept. Was this answer helpful?
Detailed explanation-2: -Personalize the customer experience In our Trends Report, 90 percent of consumers said they’ll spend more with companies that personalize the customer service they offer them. Additionally, 68 percent said they expect all experiences to be personalized.
Detailed explanation-3: -Societal marketing concept of marketing suggests that the organisation should earn profit through consumer satisfaction and social welfare.
Detailed explanation-4: -Societal Marketing Concept This concept stresses not only the customer satisfaction but also gives importance to Consumer Welfare/Societal Welfare.
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