BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Which of the following examples is based on a psychological factor?
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Sam purchases school clothes for his son.
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Louise purchases furniture for her new house.
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Macie purchases equipment for playing soccer.
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Jalen purchases a new automobile that is good in snow.
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Explanation:
Detailed explanation-1: -There are five psychographic segmentation variables on the basis of which homogeneous segments can be prepared for proper research – Personality, Lifestyle, Social Status, AIO (Activities, Interests, Opinions), and Attitudes.
Detailed explanation-2: -There are four psychological factors that influence consumer behaviour: Motivation, perception, learning, and attitude or belief system. Motivation speaks to the internal needs of the consumer.
Detailed explanation-3: -Which of the following is an example of a primary research source for segmentation and targeting? Focus group.
There is 1 question to complete.