BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

MARKETING MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Which of the following is a geographic factor?
A
price
B
income
C
market size
D
media
Explanation: 

Detailed explanation-1: -A marketing strategy created by dividing the target market into segments on the basis of factors such as economics, food habits, clothing habits, languages, traditions and many other traits is known as geographic segmentation.

Detailed explanation-2: -A great example of geographic segmentation is a clothing retailer that presents online customers with different products based on the weather or season in the region they reside in. A customer in New York will require much different clothing in the winter months than one living in Los Angeles.

Detailed explanation-3: -Marketing segmentation tries to identify groups of people with similar wants and needs so that marketers can produce targeted messages that appeal to them. Geographic segmentation is a type of market segmentation that groups prospective customers based on where they live.

There is 1 question to complete.