BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

MARKETING MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Which of the following is a true statement about marketing-plan formats?
A
They vary from business to business
B
They must be double-spaced
C
They must include charts and graphs
D
They must put situation analysis before desired target market
Explanation: 

Detailed explanation-1: -A business plan covers the entire business, including overall strategy, financial plans, target markets, sales, products and services, operations, and how they all relate to each other. A marketing plan, in contrast, focuses on the marketing: marketing strategy, target markets, marketing mix, messaging, programs, etc.

Detailed explanation-2: -The marketing portion of a business plan addresses how you will get people to buy your product or service in sufficient quantities to make your business profitable.

Detailed explanation-3: -The marketing plan details the strategy that a company will use to market its products to customers. The plan identifies the target market, the value proposition of the brand or the product, the campaigns to be initiated, and the metrics to be used to assess the effectiveness of marketing initiatives.

Detailed explanation-4: -Marketing plans help identify and reach your target market The next reason developing a marketing plan is so important is that it helps you to identify and reach your target market, so you can understand how to best meet their needs.

There is 1 question to complete.