BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Immediate feedback through a purchase
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Less costly per contact
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Less flexible
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No face-to-face contact
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Detailed explanation-1: -It is two-way communication. So the selling agent can get instant feedback from the prospective buyer. If it is not according to plan he can even adjust his approach or sales presentation accordingly. Since it is an interactive form of selling, it helps build trust with the customer.
Detailed explanation-2: -Personal selling minimizes wasted effort, promotes sales, and boosts word-of-mouth marketing. Also, personal selling measures marketing return on investment (ROI) better than most tools, and it can give insight into customers’ habits and their responses to a particular marketing campaign or product offer.
Detailed explanation-3: -Promotion It includes television and print advertising, content marketing, coupons or scheduled discounts, social media strategies, email marketing, display ads, digital strategies, marketing communication, search engine marketing, public relations and more.
Detailed explanation-4: -Creates product differentiation. Generates higher revenue. Provides communication opportunities. Creates target marketing or market segmentation.
Detailed explanation-5: -Advertising is the best promotional mix element. The promotional mix plays a key role in obtaining customers. The promotional mix may need to be changed from time to time. A variety of communication channels can be used to promote goods, services, or ideas.