BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -For instance, a company implements a new one-to-one marketing strategy for a small group of customers and observes a measurable increase in monthly subscriptions. After they receive identical results from multiple groups, they conclude that the one-to-one marketing strategy has the causal relationship they intended.

Detailed explanation-2: -For example, a company implements a new individual marketing strategy for a small group of customers and sees a measurable increase in monthly subscriptions. After receiving identical results from several groups, they concluded that the one-to-one marketing strategy has the causal relationship they intended.

Detailed explanation-3: -Causal Research is the most sophisticated research market researchers conduct. Its goal is to establish causal relationships-cause and effect-between two or more variables[i]. With causal research, market researchers conduct experiments, or test markets, in a controlled setting.

Detailed explanation-4: -Causal relationships: A causal generalization, e.g., that smoking causes lung cancer, is not about an particular smoker but states a special relationship exists between the property of smoking and the property of getting lung cancer.