BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

MARKETING MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Which of the following is NOT one of the 4Ps?
A
Product
B
Packaging
C
Place
D
Price
Explanation: 

Detailed explanation-1: -The 5th P: Packaging Packaging is important for marketing because it affects every other P in the marketing mix. Packaging is normally designed to: Present your products in the most attractive way possible. Communicates the price and value of your products.

Detailed explanation-2: -The four Ps of marketing are Product, Price, Place and Promotion. Patience does not come under 4 Ps of marketing.

Detailed explanation-3: -The traditional four Ps of marketing include product, people, price and place-but many veteran marketers are rethinking everything in the digital age. The four Ps of marketing refer to the traditional elements surrounding a service or product that a business owner or marketer has to consider and evaluate to succeed.

Detailed explanation-4: -Target market is not an element of the marketing mix. A target market refers to a group of potential customers to whom a company wants to sell its products and services.

There is 1 question to complete.