BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Zero level channel
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One level channel
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Two level channel
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Multi level channel
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Detailed explanation-1: -Level Zero: A level zero distribution channel is the simplest. It involves a direct sale from manufacturers to consumers with no intermediary. Level One: A level one channel has one intermediary as the middleman between the producer and consumer. An example is a retailer between manufacturer and consumer.
Detailed explanation-2: -The direct distribution channel does not make use of any intermediaries. The manufacturer or producer sells directly to the end consumer.
Detailed explanation-3: -Direct Channel (Zero Level): It is the shortest and simplest channel of direct distribution of goods from manufacturer to customers. It is called as zero level channel of distribution as it does not involve any intermediary. It facilitates direct relationship between the manufacturer and the customer.