BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

MARKETING MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Which of the following is part of Sales Promotion-
A
Incentives
B
trade shows
C
events
D
catalogs
Explanation: 

Detailed explanation-1: -Examples include contests, coupons, freebies, loss leaders, point of purchase displays, premiums, prizes, product samples, and rebates.

Detailed explanation-2: -Sales promotion is a marketing technique used by businesses to stimulate consumer demand for a product or service. This can include discounts, coupons, contests, samples, or any other type of incentive that encourages people to purchase a product or service.

Detailed explanation-3: -Samples, coupons, premiums, contests, and rebates are examples of consumer sales promotions.

Detailed explanation-4: -Promotional incentive means a coupon, rebate or other promotional device offered to induce a consumer to purchase goods, food or services and for which (i) no direct consideration is given by the consumer or (ii) the consideration given is less than the value of the goods, food or services to be received.

There is 1 question to complete.