BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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How many customers are in the segment?
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Is a database available to identify potential customers?
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Does the segment fit corporate goals?
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How frequently do the customers purchase?
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Detailed explanation-1: -which of the following questions best helps a marketer determine the profitability of a market segment? how frequently do the customers make purchases?
Detailed explanation-2: -A target market is a group of people that have been identified as the most likely potential customers for a product because of their shared characteristics such as age, income, and lifestyle.
Detailed explanation-3: -Market segmentation is the process of dividing a broad population into subgroups according to certain shared factors. These groups may have common demographics (age, gender, etc.), geographic location, attitudes, behaviors, or a combination of similar characteristics.
Detailed explanation-4: -Demographic, psychographic, behavioral and geographic segmentation are considered the four main types of market segmentation, but there are also many other strategies you can use, including numerous variations on the four main types.