BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

MARKETING MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Which of the following sales promotion technique used to induce the buyers to buy the product?
A
Rebate
B
Sampling
C
Lucky draw
D
Discounts
Explanation: 

Detailed explanation-1: -Pull strategy: The pull strategy tries to get the customer to ‘pull’ the product away from the company, usually in the form of a discount, BOGO, or another special. This is the most commonly used strategy across the board for all businesses.

Detailed explanation-2: -BOGO deals BOGO stands for “buy one get one, ” and these deals allow customers to purchase one product and get another product for free or for a reduced price. You can also use this type of promotion to liquidate inventory.

Detailed explanation-3: -A sample is a sales promotion in which a small amount of a product that is for sale is given to consumers to try. Samples encourage trial and an increased awareness of the product.

There is 1 question to complete.