BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Which of the following sales promotion technique used to induce the buyers to buy the product?
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Rebate
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Sampling
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Lucky draw
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Discounts
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Explanation:
Detailed explanation-1: -Pull strategy: The pull strategy tries to get the customer to ‘pull’ the product away from the company, usually in the form of a discount, BOGO, or another special. This is the most commonly used strategy across the board for all businesses.
Detailed explanation-2: -BOGO deals BOGO stands for “buy one get one, ” and these deals allow customers to purchase one product and get another product for free or for a reduced price. You can also use this type of promotion to liquidate inventory.
Detailed explanation-3: -A sample is a sales promotion in which a small amount of a product that is for sale is given to consumers to try. Samples encourage trial and an increased awareness of the product.
There is 1 question to complete.