BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

MARKETING MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Which of the following statements best defines the term promotional mix:
A
The way in which businesses combine promotional methods
B
The “magic formula” used in developing promotional plans
C
The rotation technique used for promoting employees
D
The confusion of too many promotional techniques
Explanation: 

Detailed explanation-1: -Advertising is the best promotional mix element. The promotional mix plays a key role in obtaining customers. The promotional mix may need to be changed from time to time. A variety of communication channels can be used to promote goods, services, or ideas.

Detailed explanation-2: -A promotional mix is defined as the combination of different marketing strategies used to communicate the benefits of using a particular product or service and to influence the buying behavior of their target demographic. The marketing strategies that make up the promotional mix are: Advertising. Public relations.

Detailed explanation-3: -Promotion mix is the particular combination of promotional tools used by a company to communicate with its audiences. Promotion mix refers to all the decisions related to promotion of sales of products and services.

Detailed explanation-4: -Advertising. Advertising is a paid form of non-personal communication about an organization, good, service, or idea, by an identified sponsor. Advertising can be done by mass media including TV, radio, and magazines.

There is 1 question to complete.