BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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It is a process whereby people exchange goods and services for money.
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It has been referred to as performance of business activities that direct the flow of goods and services from producers to consumers.
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It includes many activities that are performed even before goods are actually produced and continue even after goods have been sold.
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All of the Above
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Detailed explanation-1: -The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Which of the following are true of marketing?-It is a philosophy or perspective that stresses customer satisfaction.
Detailed explanation-2: -“Marketing is the last step in the chain of commerce where a buyer exchanges cash for a seller’s good or service or the activity of trying to bring this about.”
Detailed explanation-3: -Detailed Solution Marketing refers to all activities a company does to promote and sell products or services to consumers.
Detailed explanation-4: -Exchange Mechanism: The process of marketing works through the exchange mechanism. The individuals obtain what they need and want through the process of exchange.