BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Which of these is NOT one of the five primary data collection methods discussed in the chapter?
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Observation
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Focus groups
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Surveys
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Behavioral data
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Prototyping
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Explanation:
Detailed explanation-1: -Detailed Solution The correct answer is National publications. Primary data is a type of information that is gathered by researchers directly from primary sources using methods including tests, questionnaires, and interviews.
Detailed explanation-2: -Basic types of primary data collection include online, offline, and self-collection. Offline primary data collection includes offline surveys, interviews, offline quizzes, delphi technique, focus groups and observations. The Delphi Technique is a survey method that uses a panel of experts to make decisions.
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