BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Growth
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Introduction
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Maturity
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Decline
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Detailed explanation-1: -The sales maturity model refers to the five defined maturity stages of sales enablement. These stages include chaos, defined, progressive, mature, and optimized. Understanding your current stage of sales maturity helps your team identify where they can improve to scale success and support your company’s objectives.
Detailed explanation-2: -During the maturity stage, competition is at the highest level. Rival companies have had enough time to introduce competing and improved products, and competition for customers is usually highest. Sales levels stabilize, and a company strives to have its product exist in this maturity stage for as long as possible.
Detailed explanation-3: -The maturity stage is the longest stage of the product life cycle. In this stage, sales growth begins to decline; the company reaches the highest point in the demand cycle; and advertising strategies have minimal impact on sales growth.
Detailed explanation-4: -Product sales peak during the maturity phase, which should be the longest part of its life cycle. This is when demand is at its strongest.