BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Able to gather opinions, attitudes and beliefs regarding products
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The focus group is not managed properly
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The group is too small for reliable results
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Provides meaningful qualitative data
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Detailed explanation-1: -Disadvantages of group communication include unnecessary group formation (when the task would be better performed by one person), difficulty coordinating schedules, and difficulty with accountability and social loafing.
Detailed explanation-2: -A focus group is a primary research method used to collect opinions from a group of people. The main benefit of a focus group is that it allows researchers to collect insightful data while connecting with the customers. However, it may not work when the participants are shy or unwilling to give information.
Detailed explanation-3: -However, the method also has numerous disadvantages that stem from this lack of face-to-face interaction: it is more difficult to build rapport online and so the researcher may find it harder to prevent people from dominating the discussions, ignoring questions or dropping out of the study altogether.