BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Peter Drucker
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Philip Kotler
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Lester Wunderman
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Abraham Masloco
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Detailed explanation-1: -Philip Kotler is known around the world as the “father of modern marketing.” For over 50 years he has taught at the Kellogg School of Management at Northwestern University. Kotler’s book Marketing Management is the most widely used textbook in marketing around the world. This is his story – How a Ph.
Detailed explanation-2: -Philip Kotler, the Father of Modern Marketing, Will Never Retire.
Detailed explanation-3: -In 2012, Dr Philip Kotler defined marketing as “The science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires.
Detailed explanation-4: -Dr Philip Kotler is regarded as the Father of Modern Marketing by many scholars.
Detailed explanation-5: -Kotler helped create the field of social marketing that focuses on helping individuals and groups modify their behaviors toward healthier and safer living styles. He also created the concept of “demarketing” to aid in the task of reducing the level of demand.