BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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because the lecture said so
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because I want it
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because it’s important when you’re trying to maintain a market
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because it isn’t important when you’re trying to maintain a market
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Detailed explanation-1: -Marketing mix modeling (MMM) is a time-tested method for measuring the impact of your marketing. It’s how many leading brands figure out what’s working across different channels, and it’s a crucial tool for guiding budget decisions.
Detailed explanation-2: -Doing this can help you better understand your customers, an important part of growing your business. Identifying and narrowing in on your target market segments can help you create and launch effective promotions, which could increase your sales.
Detailed explanation-3: -Modern marketing is the ability to harness the full capabilities of the business to provide the best experience for the customer and thereby drive growth. In a recent McKinsey survey, 83 percent of global CEOs said they look to marketing to be a major driver for most or all of a company’s growth agenda.