BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
|
|
Marketing
|
|
|
Buying
|
|
|
Selling
|
|
|
Producing
|
Detailed explanation-1: -Marketing is an organizational function includes the 4Ps i.e product, place, price and promotion. View Answer. A. An organizational function and a set of process for creating, communicating and delivering, value to customers and that benefit the organization.
Detailed explanation-2: -Explanation: Marketing planning is the beginning point for all of an enterprise’s marketing and commercial actions.
Detailed explanation-3: -The American Marketing Association (AMA) defines marketing as “the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives."
Detailed explanation-4: -The marketing process consists of four elements: strategic marketing analysis, marketing-mix planning, marketing implementation, and marketing control.