BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -There are three primary hotel market segments: transient, corporate, and group travel. Each of the three major segments can be broken down into smaller, more specific market segments that further detail customer travel patterns.

Detailed explanation-2: -Transient guests are one of the major market segments an consist of individuals or groups that are occupying less than 10 rooms per night. Generally, they are walk-in guests, last minute or bookers or simply people that require a very short term stay in your facility.

Detailed explanation-3: -Hotels are classed as “mainly transient” when at least 75 percent of their guests are not permanent residents. The guest in a typical transient hotel can expect a room with private bath, telephone, radio, and television, in addition to such customer…

Detailed explanation-4: -The transient, corporate, group, wholesale and other segments are the most common customer segments. Hoteliers can also make segments based on geographical, demographic, psychographic and behavioural factors.