BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -Pull incentives can be designed so that the rewards to companies are not based solely on sales volume, thus reducing the incentive to maximize sales of a drug while under patent, the report says.

Detailed explanation-2: -Push programs, such as research grants or R&D tax credits, subsidize inputs; payments are not contingent on results. Pull programs, such as inducement prizes, or patent buyouts, tie rewards to output.

Detailed explanation-3: -compensation, usually in the form of money, offered to retail salespersons to push the sale of a particular product; also called spiffs. For example: A salesperson in the leather goods department of a retail store may suggest a leather cleaner when completing the sale of a pair of leather gloves or a pocketbook.

Detailed explanation-4: -Reward-based pull incentives are associated with providing revenue generating benefits after successful research and development. Push incentives are defined as strategies associated with directly lowering the costs of developing a new antimicrobial drug candidate.