BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -Two major influences on attitudes are direct experience and social learning.-Research has shown that attitudes that are derived from direct experience are stronger, held more confidently, and more resistant to change than attitudes formed through indirect experience.

Detailed explanation-2: -Human Resources professionals suggest that there are two kinds of absenteeism. Culpable absenteeism is absenteeism when the employee doesn’t provide a legitimate reason for missing work. Non-culpable absenteeism is absenteeism when the employee does give a legitimate reason for missing work.

Detailed explanation-3: -There are two primary routes to persuasion. The central route to persuasion uses facts and information to persuade potential consumers. The peripheral route uses positive association with cues such as beauty, fame, and positive emotions.

Detailed explanation-4: -One reason that attitudes derived from direct experience are so powerful is because of their availability. This means that the attitudes are easily accessed and are active in our cognitive processes.