BUSINESS ADMINISTRATION
PRINCIPLES AND PRACTICE OF MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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creating demand
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advertising
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pricing
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maximizing revenues
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Detailed explanation-1: -In addition, sports marketers have no control over the quality of the core product because every game and/or competition is highly spontaneous and unpredictable (Shilbury, Quick and Westerbeek, 1998).
Detailed explanation-2: -Fan identification is defined as the personal commitment and emotional involvement customers have with a sport organization. When a customer identifies closely with an organization, a sense of connectedness ensues and he or she begins to define him-or herself in terms of the organization (Mael & Ashforth, 1992).
Detailed explanation-3: -The marketing concept of positioning refers to: sport marketers’ designing, redesigning or promoting products to capture a special space in target consumers’ minds.
Detailed explanation-4: -Answer and Explanation: (b) Profit is NOT one of the five distinct areas that make p the marketing mix.