BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

PRINCIPLES AND PRACTICE OF MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Customer retention activities demonstrating care and concern for the customer following a purchase is considered by marketers as
A
relationship marketing
B
aftermarketing
C
target marketing
D
telemarketing
Explanation: 

Detailed explanation-1: -The leading function begins with the pro-cess of delegation, which involves assigning responsibility and accountability for results to employees. Eff ctive communication is critical to the delegation process.

Detailed explanation-2: -Fan identification is defined as the personal commitment and emotional involvement customers have with a sport organization. When a customer identifies closely with an organization, a sense of connectedness ensues and he or she begins to define him-or herself in terms of the organization (Mael & Ashforth, 1992).

Detailed explanation-3: -Some of the functional areas used to describe what managers do include planning, organizing, leading, and evaluating (Chelladurai, 2009). Although these functional areas may be helpful in providing a general idea about what a manager does, these terms and their descriptions do not provide a comprehensive list.

Detailed explanation-4: -Relationship marketing is key to the recruitment and retention of a volunteer workforce. eSports enthusiasts are predominantly female. Which is not a current challenge facing sport marketers? The poor behavior of some athletes and its impact on product endorsements.

There is 1 question to complete.