BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -Directly interactive forces include owners, customers, suppliers, competitors, employees, and employee unions. Management has a responsibility to each of these groups. Here are some examples: Owners expect managers to watch over their interests and provide a return on investments.

Detailed explanation-2: -Answer: In the study of the relationship between an organization and its environment, we find that the three primary interactions between the two are the exchange of information, resources and influence, and power.

Detailed explanation-3: -Factors like competition, market, economic, demographic, and environmental factors all play a role in the external environment of an organisation.

Detailed explanation-4: -External environmental factors are the factors outside the organization that influence the business. These often include the social and cultural, natural environment, political, legal, technological, and economic factors.

Detailed explanation-5: -The external factors include government, technological, economical, social, and competitive forces; whereas, organization’s strengths, weaknesses, and competencies form the part of internal factors. Marketers try to predict the changes, which might take place in future, by monitoring the marketing environment.